Leveraging the complete flexibility and real-time customization features of our Smart Services™ platform, ItsOn offers a turnkey service provider innovation solution to mobile operators and mobile device OEMs seeking to launch highly differentiated services with minimal development time or market risk. In this model, ItsOn manages everything from the initial consumer research all the way through service launch, including development of the consumer value proposition and user experience, offer creation in the ItsOn Service Design Center, rapid consumer testing and optimization, sales and support through an eCommerce site, user account portal and customer care portal, and finally, reporting of detailed analytics. The result is unprecedented time to market and a completely differentiated offering that maximizes partner content and brand assets.