ItsOn In The News


June 26, 2017

ItsOn’s VP of Technical Marketing & Sales, Robert Oberhofer, authors a contributed article in Wireless Week on why OTTs need carriers, particularly in emerging markets. Mobile carriers provide the right distribution and marketing mechanism for their products. They also bridge the relationship between customer and the OTT service provider considering carriers already maintain large user bases in […]


June 8, 2017

ItsOn’s VP of Technical Marketing & Sales, Robert Oberhofer, provides PYMNTS.com a great Q&A on how carriers can evolve beyond their historical business roots and enter a more digital mindset. Robert talks about ItsOn’s accomplishments with its carrier customers and what customers can look forward to with their mobile digital experience. Read the article here: http://www.pymnts.com/mobile/2017/data-enabler-and-cloud-automation-startup-itson-brings-wireless-carriers-into-21st-century-and-into-the-cloud/


May 10, 2017

ItsOn’s VP of Technical Marketing & Sales, Robert Oberhofer, outlines his reasons why mobile service providers should be like Amazon or Uber. These successful internet companies have provided a blueprint of customer engagement and digital experiences that carriers can implement in their own businesses. Read the article here: https://www.telecomstechnews.com/news/2017/may/10/what-mobile-service-providers-can-learn-amazon-google-and-uber/


April 3, 2017

ItsOn’s SVP of Global Sales and Business Operations, Jose Lorenzo, answers questions from Wireless Week’s Diana Goovaerts on digital transformation. Jose comments on what telcos can be doing like other innovative companies like Uber and Amazon who have demonstrated success in their respective markets. Read the full Q&A here: https://www.wirelessweek.com/article/2017/04/what-telcos-can-learn-amazon-and-uber


March 20, 2017

Martech Series interviews ItsOn’s VP of Technical Sales and Marketing, Robert Oberhofer, on ItsOn’s expertise of developing marketing technology for mobile operators. Robert gives some insight as to the benefits of real-time for carriers. View the original article here: http://martechseries.com/mobile/mobile-marketing/interview-robert-oberhofer-vp-technical-sales-marketing-itson/


February 21, 2017

RCR Wireless publishes ItsOn VP of Technical Sales and Marketing, Robert Oberhofer’s piece on the “3 critical trends guiding the future of operator strategies”. View the original article here: http://www.rcrwireless.com/20170220/opinion/readerforum/future-trends-operator-strategies-tag10


January 30, 2017

RCR Wireless publishes ItsOn VP of Technical Sales and Marketing, Robert Oberhofer’s piece on the “3 pillars of engaging digital experiences”. Robert shares his views on what the three principles are to a great mobile digital experience. View the original article here: http://www.rcrwireless.com/20170130/opinion/readerforum/pillars-engaging-digital-experiences#prettyPhoto


December 14, 2016

Senior Industry Analyst, Ira Brodsky of Datacomm Research publishes an insightful piece on the M&A activity in the telecom market. Notably, he points out the recent deals around AT&T/Time Warner and Verizon/Yahoo. There’s a move towards content deals indicating a focus on other services beyond voice, text and data. But his take also points out […]


November 1, 2016

The Telecom Review publishes an insightful article on ItsOn and its successful partnership with Saudi Telecom including the Jawwy brand. ItsOn CEO, Greg Raleigh discusses how vital mobile digital experiences are to the operator community and their continued growth. The article also cites Subhra Das, CEO of Jawwy as a proponent of digital transformation and […]


September 23, 2016

Ira Brodsky of IDG’s Computerworld publishes a piece on “why mobile operators need a digital makeover”. In it he succintly defines what a true digital experience is which is something that the industry has struggled to do. He also mentions ItsOn as a viable solution for mobile operators seeking true digital transformation. View the original article here: http://www.computerworld.com/article/3122511/mobile-wireless/why-mobile-operators-need-a-digital-makeover.html


September 7, 2016

RCR Wireless publishes ItsOn CEO, Greg Raleigh’s piece on the “4 Key Benefits of Mobile Operator Agility”. Greg shares his views on how operators benefit from becoming more agile. He leverages his extensive industry experience to draw on these viewpoints. View the original article here: http://www.rcrwireless.com/20160901/opinion/readerforum/reader-forum-mobile-operator-agility


August 16, 2016

Scott Matteson of TechRepublic interviews Robert Oberhofer, VP of Technical Sales and Marketing, around ItsOn’s recent partnership with STC and their new brand Jawwy. View the original article here: http://www.techrepublic.com/article/saudi-telecoms-mobile-brand-jawwy-offers-personalized-management-of-services/