Mobile Industry News for the Week of April 17, 2017
Setting up infrastructure to deploy 5G technology is proving more difficult than expected. Rural cities have pushed back on efforts to install new antennas and towers, and as a result, infrastructure companies like Mobilitie are asking the Federal Communications Commission to provide structure on how much city officials can limit development.
Even so, the inhabitants of these cities are as attached to their mobile devices as ever. A recent eMarketer study reveals that watching TV on the couch is trumped by the convenience of streaming shows on the go with mobile devices. The stories on our minds are below.
What 5G Actually Looks Like — For Mobilitie, a company that installs the infrastructure for 5G wireless service, rural cities like Papillion, Nebraska are golden opportunities for development. According to Bloomberg, however, Mobilitie has experienced a lot of pushback from these localities. For example, Papillion city officials rejected Mobilitie’s proposals this week, claiming that they were “completely illogical.” Many localities have also charged for infrastructure development such as attaching antennas to streetlight poles. As a result, Mobilitie has requested that the Federal Communications Commission limit how much cities can charge for these changes. Since 5G frequencies carry a lot of information through short distances, companies like Mobilitie will need to install many more antennas (potentially millions) so that cities can stay truly connected. Technology won’t simply beget the deployment of 5G — consideration of urban landscapes and regulatory frameworks will play an important role too.
All of Your Favorite Shows on Mobile — Watching TV on your couch is a habit of the past, writes AdWeek. Thanks to the rise in mobile devices, it’s now possible to tune into content wherever you go. According to a study from eMarketer, the average time consumers spend on their phones has increased a minute per year in the last four years. Meanwhile, the amount of time spent in front of the TV has dropped by 30 seconds per year in the last four years. As a result of this consumer shift, wireless service providers and content creators alike have been accommodating their customers with faster networks, bigger screens, and more streaming options like Netflix, Hulu, or HBO Go. Comcast’s recent Xfinity Mobile release is also part of an effort to help customers enjoy more content on mobile.
What news stories are on your minds this week? We’d love to hear what stories you’re dialing into.